When we discovered Bucerias over 15 years ago, it was practically a spot on the road that you could fly by on the highway without even knowing you’d missed anything. There was little about it online when searching for Puerto Vallarta travel tips. And though Bucerias is firmly on the map with some notice now, thanks to our neighbors Punta Mita and Sayulita, it still is fairly hidden and visitors typically discover the town not by noticing it but hearing about it.
It is a real Mexican town, not built for the purpose of tourism.
Bucerias, “land of the diver,” has been in existence since 1937. It’s cobblestoned streets, brightly colored homes, traditional town square and weekly street markets (tianguis) with locals selling everything from fresh vegetables and homemade tortillas to knick knacks and spare parts. If you prefer a more authentic experience when traveling rather than a contained, resort style vacation where you could be anywhere, this is a great option for the Riviera Nayarit area. And because the towns doesn’t primarily support tourism, costs stay down like eating out in restaurants and other activities.
The plaza is alive with activity whether it be the Huichol Indians selling their wares, taco and churro stands or locals enjoying a warm evening while a band plays. In Bucerias there are mostly native Mexican locals with North American ex-pats and tourists sprinkled throughout.
Bucerias sits along part of a 5 mile long gorgeous and quiet beach.
Walk, run, collect shells, wade into the ocean or perhaps even stop to get a very reasonably priced massage on the sand by one of the many massage therapists dotted along the way. Unlike some of the busier beaches like Los Meurtos in Puerto Vallarta or in Sayulita, there are very few vendors. If you prefer quiet, this is the place. But ocean activities such as paddle boards, kite boarding and jet skis can also be found.
One of my family’s favorite things to do when we are in Bucerias is to take walks on the beach. We usually alternate between heading north towards town, or south towards Nuevo Vallarta. No matter which way you wander, it’s stunning.
We love Bucerias so much, after 14 years of owning a small two bedroom casita a block from the beach on the south end of town, we have purchased a second place. The beautiful oceanfront condo at Punta Arena is very close to the center of town and surrounded by artisan shops, a cafe and restaurants. The location is perfect. Check the calendar and book our HomeAway vacation rental.